Michael

I’m Michael. I run marketing in scale-ups, which means I spend my days somewhere between a spreadsheet, a pipeline review and a half-finished experiment.

[REAL LIFE: two or three sentences on where you are now, what you’re working on, and what you’re figuring out.]

This site is where I write down what I learn: how AI is actually changing growth work, what the numbers say when you check them, and the real-life bits that make the rest make sense.

How this site is made

The drafts here are written with help from AI agents that I direct. They research, pull sources and draft; I decide what gets published, add the parts only I can add, and sign off every post before it goes live. Every statistic links to its source. If a number is wrong, tell me and I will fix it.